The Need for Competitive Intelligence

There is a good example – football. We can find many aspects of competitive intelligence in it. It seems that football players spend most of their time training on field. But it is wrong. They are professionals and they are already can play. They spend over 75% of their trainings sitting in auditoriums, where they are discussing, planning and watching out different strategies on the next match on practice. The discussion is based on using video records, which are represented by the people responsible for the video operations. The main aim of the video department is to collect videos and to prepare an individual video montages for each player every week of the season. Further on this video materials are analyzed by the professional staff of scouts and coaches whose job is to analyze game video and live practice sessions of opposing teams. They write reports and chart opposite team strategies and on whiteboards for players and coaches. Except playing on field, every professional player is doing co-called homework – analyzing the opposite team and representing his own view of his team strategy. As we can see a lot of time and great intellectual forces are applied on planning the further strategy.

Edward Deming, the legendary management consultant, swot reports set out the fourteen points of management. The main idea is that without effective leadership, a company will not survive. Heposed two key leadership principles. The first one is that experience by itself teaches nothing. That means that everyone has experience but not everyone can apply it. And the second one is that there is no substitute for knowledge. It means that the world is drowning in information but starving for knowledge.

Let’s find out the coaches role in an intellectual planning. As we can see, if the coach can apply the Edward Deming’s principles in his work, he would be successful and the team he is leading would be successful too. First of all, coach is a leader. His main aim is to collect the whole information, analyze it and make an effective decision.

There is also an unfortunate fact that plenty of coaches have leadership potential, but they can not effectively manage the limited time available to provide the changes that are necessary. It’s because they don’t spend the time to identify what requires their time. Another point of the coach’s work is to quickly abandon strategies that are not working and adopt new ideas during the match, because the time is limited. Adopting those ideas to his team strategy, under considerable time duress, means that internal communications channels must be optimum. Adopting is the act of finding and accepting something created by another to take by choice into a relationship. Adopting is a modification of current activity according to changing circumstances. It means identifying the advantages of another team (organization in common).